Mehr was recently promoted to lead customer-centric marketing solutions at ZS Associates.
The chief planning officer of North America talks about strategy and how to tell an engaging health story.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.
McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.
"Under no circumstances should you lose your sense of humor," says the PR group's new US managing director.
Plus other industry hires and changes
Mazzola says healthcare advertising is having a watershed moment.
The new chief digital officer at Makovsky, Justin Chase, says the client-customer relationship in healthcare has fundamentally changed.
The new managing director of W2O Group, Jennifer Labus, is drawn to healthcare marketing for its complexity and promise of helping people.
Cindy Whitehead, CEO, Sprout Pharmaceuticals
Mark Friedman, EVP, chief creative officer, Harrison and Starr
Ruby Gadelrab. VP, commercial marketing, 23andMe
Jose Rivera. EVP, account director, Concentric
Ben Ingersoll, Chief creative officer, ghg
Michael A. Griffith, Executive vice president, inVentiv Health
Pam Hamlin, Global president, Arnold Worldwide
Maggie Helmig, EVP, global brand lead, Ogilvy CommonHealth
Ceci Zak, Chief operating officer, Diversified Agency Services, Omnicom
Erik Hawkinson, Managing director, WCG
Jeff Winton, SVP, chief communications officer, Astellas
Shannyn Smith, EVP, managing director, Centron
Jon Sawyer, President and COO, closerlook
Christine Armstrong, Managing director, brand experience, Giant Creative/Strategy
David Cherry, Chief digital officer, Sudler & Hennessey
Tina Fascetti, EVP, chief creative officer, Roska
Paul O'Neil, President, Ogilvy CommonHealth Wellness Marketing
Tim Pantello, Managing Director, Digitas Health
Raymond Hill, President, inVentiv Clinical
Frank Lavelle, CEO, Symphony Health Solutions
Hans Christian Rohde—Chief Commercial Officer, uniQure
Mark Myslinski, Chief Commercial Officer, Saladax Biomedical
Jeremy Bender, Chief Business Officer, Sutro Biopharma
Matt Brown, General Manager, ICC Lowe
Gabrielle Pastore, Global Strategic Commercial Innovation Vice President, Cadient Group