The American Urological Association is partnering with the NFL for a GlaxoSmithKline-supported prostate cancer awareness campaign with the message that men should start getting tested at age 40.
The “Know Your Stats About Prostate Cancer” campaign includes print and broadcast PSAs featuring 27 retired NFL Hall of Famers, including prostate cancer survivor Michael Haynes, diagnosed with the disease last year through a free NFL Player Care Foundation screening conducted by the AUA Foundation.
One in six men will be diagnosed with the disease and African-American men like Haynes are twice as likely to die from the disease. Haynes, 56, made his name playing cornerback with the Patriots and the Raiders.
The campaign, which launched in September and is set to run through March, also features a website, KnowYourStats.org
. Zeno Group holds the PR assignment for the effort, while Boston Group handled the ads.