Urologists, NFL launch prostate cancer awareness effort

Share this article:
Urologists, NFL launch prostate cancer awareness effort
Urologists, NFL launch prostate cancer awareness effort
The American Urological Association is partnering with the NFL for a GlaxoSmithKline-supported prostate cancer awareness campaign with the message that men should start getting tested at age 40.

The “Know Your Stats About Prostate Cancer” campaign includes print and broadcast PSAs featuring 27 retired NFL Hall of Famers, including prostate cancer survivor Michael Haynes, diagnosed with the disease last year through a free NFL Player Care Foundation screening conducted by the AUA Foundation.

One in six men will be diagnosed with the disease and African-American men like Haynes are twice as likely to die from the disease. Haynes, 56, made his name playing cornerback with the Patriots and the Raiders.

The campaign, which launched in September and is set to run through March, also features a website, KnowYourStats.org. Zeno Group holds the PR assignment for the effort, while Boston Group handled the ads.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.