USA Today offers doctor database

Share this article:

USA Today launched a web feature providing consumers with a database of the nation's most influential doctors. 


The database, created by Qforma, uses data from Wolters Kluwer Health. Consumers can use the tool to identify up to seven local doctors associated with one of four conditions: asthma, diabetes, cholesterol and hypertension. 


Located at www.influentialdoctors.usatoday.com, the database "provides new insight into the respected local physicians who care for our readers, using methodology that goes beyond traditional best-doctor rankings," said Susan Weiss, managing editor for the Life section at USA Today, in a statement.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.