User-generated Content

Idol star caps Janssen's UGC IBD awareness contest

Matthew Arnold December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).

Boehringer Ingelheim contest seeks COPD songs

Matthew Arnold January 31, 2011

Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.

Allergan takes a page from the Tea Party with social campaign

Matthew Arnold May 17, 2010

Allergan is launching a policy-focused social media campaign promoting its lap-band weight loss surgery with a populist tinge.

Boehringer sponsors UGC contest in diabetes awareness effort

Matthew Arnold September 24, 2009

Boehringer Ingelheim and the Diabetes Hands Foundation are seeking to raise awareness of diabetes with a contest inviting adults with diabetes to submit videos describing life with diabetes through one of the five senses.

Bayer touts glucose meters with Jonas-judged UGC contest

Matthew Arnold September 08, 2009

Bayer Diabetes Care is plugging its line of glucose meters with a new website and a contest offering kids with diabetes a chance to meet Jonas Brother Nick.