Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).
Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.
Allergan is launching a policy-focused social media campaign promoting its lap-band weight loss surgery with a populist tinge.
Boehringer Ingelheim and the Diabetes Hands Foundation are seeking to raise awareness of diabetes with a contest inviting adults with diabetes to submit videos describing life with diabetes through one of the five senses.
Bayer Diabetes Care is plugging its line of glucose meters with a new website and a contest offering kids with diabetes a chance to meet Jonas Brother Nick.