Video education for patients, MDs

Share this article:

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

The programs will be produced and distributed by online health network Wego Health and video/CME site The Doctor's Channel. The first programs focus on oncology and have drawn funding from an undisclosed pharma sponsor.

“Patients are using the HCP information on company websites; why not acknowledge the new patient partnership?” said Wego Health CEO Jack Barrette. Dr. Mike Banks, co-founder, The Doctor's Channel, said that while his site is built for HCPs, “our analytics tell us 10-15% of our viewers are patients.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?