Video education for patients, MDs

Share this article:

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

The programs will be produced and distributed by online health network Wego Health and video/CME site The Doctor's Channel. The first programs focus on oncology and have drawn funding from an undisclosed pharma sponsor.

“Patients are using the HCP information on company websites; why not acknowledge the new patient partnership?” said Wego Health CEO Jack Barrette. Dr. Mike Banks, co-founder, The Doctor's Channel, said that while his site is built for HCPs, “our analytics tell us 10-15% of our viewers are patients.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters