Some microinfluencers see the latest YouTube guidelines as a "slap in the face."
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
The 15-minute short film covers condom use, STIs, and safer sex positions for bodies that have become less flexible.
The drugmaker's video asks people in New York and San Francisco about their ideas for great inventions.
Jaimy Lee, MM&M's executive editor, talks with David Stievater, director of Epocrates Solutions Design at Athenahealth, about what's next for the healthcare industry in 2017. This video was sponsored by Athenahealth.
When the vision company needed to demonstrate to parents the plight of children struggling to see, it turned to Olson 1to1 and a 360 video to tell the story.
Jaimy Lee, MM&M's executive editor, sits down with Robin Roberts, general manager at Concentric Health Experience, to talk about what defines great client service. This video was sponsored by Concentric.
Jeanne Martel, president and partner at ClinicalMind, highlights her company's vision and role in communication and technology with MM&M's Jaimy Lee. This video was sponsored by ClinicalMind.
GlaxoSmithKline's campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."
The drugmaker launched a three-part video series that uses humor to address prescription drug abuse.
The partnership was created to help pharma marketers better target their TV and digital video buys.