Siri's first step towards board certification could be creating a health-specific data engine

The horizon is changing and increasingly challenging. This can be a good and promising thing

To meet new demands, many companies are restructuring—and need agencies who are doing the same. So for healthcare communications companies, the message is clear: adapt or die.

The logistical costs of face-to-face advisory board meetings don't help manufacturers or thought leaders

It is counterintuitive to place a burden on information that adds value to public health and safety

Today, for the top performers from Generation X & Y, it's no longer enough to hunt with the pack

Marketers can acquire critical knowledge by identifying keywords that align with relevant issues

Agencies that take a broad-spectrum approach to healthcare marketing, i.e., develop expertise in multiple sectors rather than focusing their resources on just one area, can create a business model that's good for the agency, client and the patient.

If you listen to senior leadership from pharma firms or associated service providers, "good people" are always mentioned as a key concern and critical need.

The term "iceberg" may seem overly dramatic when considering the impact of e-prescribing on the pharmaceutical industry, however, it is an appropriate analogy given the effect it will have on physician behavior over the next few years.