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Viewpoint Articles

How pharma can adapt to new business models

Lynn O'Connor Vos May 31, 2013

Marketing 3.0 calls for thinking in parallel rather than following the linear path of traditional paradigms
 

Giving an under-served sector what it deserves

Bob Harrell May 01, 2013

The balance of power is shifting to put marketing closer to the "editorial center" of the commercial model
 

How to unleash the power of Positive Deviance

Jeff Dubin May 01, 2013

Positive Deviance involves finding out what works and replicating it throughout an organization
 

Reaching doctors where they want to be engaged

Andrew J. Watson April 01, 2013

Provider messaging that happens near the point of care has many potential benefits
 

A reality checklist for winning the app revolution

Joanne French April 01, 2013

Companies have moved to bring nearly every aspect of drug marketing to mobile platforms
 

Engaging men can help to increase brand loyalty

Jim Joseph March 01, 2013

Marketing no longer trashes men, it celebrates them—time for healthcare to do the same
 

Give government an unexpected role: customer

Bob McKee March 01, 2013

Marketing and sales executives write off government sales due to misconceptions—and truths
 

Does creative still matter? Only if brands still do

Jay Carter February 01, 2013

The pharmacist in me shudders at the price my family pays for water. But brands matter. So I buy Aquafina
 

Why shouldn't we have healthcare Super Fans?

Peter Korian February 01, 2013

Superstitious or based in fact, fans drive followers to listen and have the power to convert non-believers
 

Bringing digital innovation and humanity together

Marcy Q. Samet January 02, 2013

The environment is ripe for digital health; it's the way consumers are consuming their information
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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