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Viewpoint Articles

Do you deserve to be in the right-hand column?

David Paragamian May 01, 2012

Don't think that client marketers and their procurement colleagues don't have the "lists"

FDA wedded to the FTC—for better or for worse

Kurt Mueller April 01, 2012

Without behavioral targeting, it's back to mass marketing using a shotgun approach

When consolidation comes with compromise

Mike Rutstein April 01, 2012

Let clients pick and choose based on best-in-class expertise, as opposed to 'one-stop shopping.'

The very public risks of celebrity endorsements

Pam Garfield March 01, 2012

What happens when a celebrity goes off message, gets a DUI or is photographed eating a hamburger?

Will this be the year Siri becomes board certified?

Nicole Johnson February 01, 2012

Siri's first step towards board certification could be creating a health-specific data engine

It's not the sky that's falling, it's the status quo

Bobbie Montgomery February 01, 2012

The horizon is changing and increasingly challenging. This can be a good and promising thing

To meet changing needs, go to the open source

Mike Rutstein January 01, 2012

To meet new demands, many companies are restructuring—and need agencies who are doing the same. So for healthcare communications companies, the message is clear: adapt or die.

How digital tech can counter Sunshine Act flaws

Lance Hill December 01, 2011

The logistical costs of face-to-face advisory board meetings don't help manufacturers or thought leaders

Sunshine sheds little light on status of reprints

December 01, 2011

It is counterintuitive to place a burden on information that adds value to public health and safety

How Gen X changed the rules for top salespeople

Angela Bakker Lee November 01, 2011

Today, for the top performers from Generation X & Y, it's no longer enough to hunt with the pack

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.