Viewpoint Articles

For web success, be a micro-targeting manager

Wendy White November 01, 2011

Marketers can acquire critical knowledge by identifying keywords that align with relevant issues
 

The pros of broad-spectrum health marketing

Kerry Hilton August 15, 2011

Agencies that take a broad-spectrum approach to healthcare marketing, i.e., develop expertise in multiple sectors rather than focusing their resources on just one area, can create a business model that's good for the agency, client and the patient.
 

For good people, opportunity is still knocking

Mike Myers August 15, 2011

If you listen to senior leadership from pharma firms or associated service providers, "good people" are always mentioned as a key concern and critical need.
 

Pharma must prepare for e-prescribing closeup

Eric John July 15, 2011

The term "iceberg" may seem overly dramatic when considering the impact of e-prescribing on the pharmaceutical industry, however, it is an appropriate analogy given the effect it will have on physician behavior over the next few years.
 

Don't wait to fix your client/agency relationships

Fred Kellogg June 15, 2011

Fundamental flaws and inefficiencies in client/agency relationships waste valuable time and money.
 

Payments to doctors caught in UK's crosshairs

Tom Sullivan June 15, 2011

Over the past several years, the industry has paid about $15 billion in penalties to the US government for cases involving off-label marketing and, more recently, the US Foreign Corrupt Practices Act (FCPA).
 

Healthcare reform makes marketing more critical

Paula Yakubik May 13, 2011

Whether you were for it or against it, the "Affordable Care Act" is likely to affect every part of your business. But smart marketing can help you and your company stay ahead of the game.
 

The best way to bring medical devices to market

Ilene Adler May 13, 2011

Every innovation begins with an initial spark--an innovative idea that sets a ball in motion. But the road to bringing a new medical device to market is a long and arduous one, with challenges--everything from funding to FDA approvals.
 

Five secrets for great mobile health advertising

Robert Kernen April 15, 2011

The mobile advertising platform is a unique environment.
 

How not to screw up running a healthcare shop

Dale Taylor March 15, 2011

As we begin our fourth decade at AbelsonTaylor, I think it is finally time to come clean, and share the real secrets of how to run an ad agency successfully.
 
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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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