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Viewpoint Articles

With the election behind us, innovation to the fore

Larry Mickelberg November 30, 2012

Larry ­Mickelberg, Partner, Chief Digital Officer, Havas Heath/President, Havas Lynx US
 

Redefining healthcare-marketing relationships

Amber Benson November 01, 2012

This is how healthcare marketers engage with "consumers" every day... At times, it's downright creepy
 

The high cost of doubting those ROI numbers

Bill Drummy November 01, 2012

Some critics say, in effect, "I'd rather spend $20 million on TV and get a big splash of topline revenue."
 

A critical opportunity in the healthcare debate

Becky Chidester October 01, 2012

The American people are still trying to get their heads around what the Affordable Care Act means to them
 

Will healthcare reform be able to save oncology?

Debbie Warner August 31, 2012

Drug choices will likely narrow to only those therapies with the best clinical and cost efficiency data
 

High-deductible plans: the tsumani is on its way

Jorge Font August 01, 2012

General Electric converted all of its 300,000+ employees and dependents to HDHPs
 

When orals attack: how to ensure product access

William Renzo August 01, 2012

Remaining a step ahead of these shifts may prove the difference between leaders and followers
 

Medical innovation needs regulatory innovation

John Dietz June 01, 2012

A new way of looking at regulation of devices and other innovations may be the real cure for what ails us
 

To handle media changes, more change is needed

Tony Plohoros June 01, 2012

Many PR pros hinder their clients' and employers' ability to reach target audiences through the media
 

Do you deserve to be in the right-hand column?

David Paragamian May 01, 2012

Don't think that client marketers and their procurement colleagues don't have the "lists"
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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