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Viewpoint Articles

FDA wedded to the FTC—for better or for worse

Kurt Mueller April 01, 2012

Without behavioral targeting, it's back to mass marketing using a shotgun approach
 

When consolidation comes with compromise

Mike Rutstein April 01, 2012

Let clients pick and choose based on best-in-class expertise, as opposed to 'one-stop shopping.'
 

The very public risks of celebrity endorsements

Pam Garfield March 01, 2012

What happens when a celebrity goes off message, gets a DUI or is photographed eating a hamburger?
 

Will this be the year Siri becomes board certified?

Nicole Johnson February 01, 2012

Siri's first step towards board certification could be creating a health-specific data engine
 

It's not the sky that's falling, it's the status quo

Bobbie Montgomery February 01, 2012

The horizon is changing and increasingly challenging. This can be a good and promising thing
 

To meet changing needs, go to the open source

Mike Rutstein January 01, 2012

To meet new demands, many companies are restructuring—and need agencies who are doing the same. So for healthcare communications companies, the message is clear: adapt or die.
 

How digital tech can counter Sunshine Act flaws

Lance Hill December 01, 2011

The logistical costs of face-to-face advisory board meetings don't help manufacturers or thought leaders
 

Sunshine sheds little light on status of reprints

December 01, 2011

It is counterintuitive to place a burden on information that adds value to public health and safety
 

How Gen X changed the rules for top salespeople

Angela Bakker Lee November 01, 2011

Today, for the top performers from Generation X & Y, it's no longer enough to hunt with the pack
 

For web success, be a micro-targeting manager

Wendy White November 01, 2011

Marketers can acquire critical knowledge by identifying keywords that align with relevant issues
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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