Viewpoint

Marketers Rely on Email and Social Media, Rather than Face Time

Marketers Rely on Email and Social Media, Rather than Face Time

Curating personal relationships is one of the most valuable functions medical marketers can provide. The best way is through face-to-face interaction.

Hey Pharma—Chin Up, Fella!

Hey Pharma—Chin Up, Fella!

The traditional line of attack is genuine and requires little in the way of spin—yet still, every time a Turing rears its head, it gets blown back in small and indigestible pieces.

Why Amazon's Echo Device Is Good for Healthcare

Why Amazon's Echo Device Is Good for Healthcare

Amazon's Echo—a voice-activated personal assistant like Siri—has been available to the public for a year now.

What WWE Taught Me About EHR Promotion

What WWE Taught Me About EHR Promotion

How did the WWE keep me interested for the last 20 years?

This time, it's non-personal promotion for device makers

This time, it's non-personal promotion for device makers

Big pharma has used multi­channel marketing for years and medical-device makers have long utilized inside sales, but neither has systematically cracked the code on developing effective and fully integrated sales and marketing programs.

Rare-Disease Precision Marketing Follows Precision Medicine

Rare-Disease Precision Marketing Follows Precision Medicine

There is another revolution that is waiting to happen: one in how we get orphan drugs to patients who need them and help them stay on track with treatment.

A Gateway Drug to Less Pain and Suffering

A Gateway Drug to Less Pain and Suffering

Not a Pill Person? More a "Disease Person"?

Not a Pill Person? More a "Disease Person"?

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