A study by Cohn & Wolfe cited that 63% of consumers would choose a company they believe to be authentic over its competitors.
Our understanding of how cancer develops and thrives has grown.
Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.
Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.
The e-giant is reportedly doing everything from starting secret labs and online pharmacies to redefining the hospital experience and democratizing health data.
If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?
More than other patient groups, they want a deeper, ongoing relationship with caregivers.
Healthcare is one industry that hangs in this delicate balance, in large part due to the fact that it necessitates a blend of science and empathy.
At the very least, pharma marketers need to make sure they know the difference between search engine marketing and search engine optimization.
Few questions give healthcare marketers more heart palpitations than this one: "How do you know it will work?"
The presumption is Dr. A saw ad B, clicked on it, went to the site and within C time, prescribed product D.
The 2009 documentary offers a wealth of detail. Which is why it makes no sense that Genentech doesn't want you to see the damn thing.
Pharma and biotech can bolster their value through the analytics efforts of their health economics and outcomes teams.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Today's ambitious marketers and media people want to be the ones to not only figure out how to work within the regulations but also to create better work than ever before.