Viewpoint

How to establish brand preference among HCPs

How to establish brand preference among HCPs

Prescribing decisions have become tied to potential therapeutic benefits and the total "Patient Experience"

Putting consumers at the center of your universe

Putting consumers at the center of your universe

The question should be: How do you simplify and identify the moments that mean the most to customers?

How to raise your brand's social media profile

How to raise your brand's social media profile

Social media marketing has the best reach and results when it is part of a larger digital marketing strategy

Payers must reach millennials for ACA to work

Payers must reach millennials for ACA to work

Now is the time for insurers to invest in differentiating their brand among younger and healthier people

Big Data and some ways to spot a great insight

Big Data and some ways to spot a great insight

Insights are often confused with findings and even worse, strategies. We have to know the difference

How pharma can stay a step ahead of milestones

How pharma can stay a step ahead of milestones

Thoughtful PR counselors preach the virtues of ensuring a company's point of view be part of a negative story

How manufacturers can hit the pill-plus trifecta

How manufacturers can hit the pill-plus trifecta

As customers use Triple Aim to drive healthcare quality, pharma will need to develop integrated offerings

The secret to digital success: putting the user first

The secret to digital success: putting the user first

Brands that put the user first when building digital assets experienced a 50% drop in user errors

Clients should "get engaged" as part of the pitch

Clients should "get engaged" as part of the pitch

Here are a few suggestions on how to learn more about the people you'll be spending considerable time with

Coffee over co-pay: How did it come to this?

Coffee over co-pay: How did it come to this?

Remember when it felt good to say you worked in pharma? How to get the people who benefit from our products to recognize and articulate the value they receive

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