Health Tech Jam
Thank you to all who have attended our 1st ever MM&M Health Tech Jam 2014 (In Association with The Hub).
All of our webcast sessions are now available On Demand.
The Healthcare Tech Jam 2014 is a virtual event showcasing some of the most cutting-edge technologies, gadgets and tools in the healthcare and pharmaceutical spaces and offering a program of original content covering the intersection of healthcare and technology. It is also a forum to foster live, interactive dialogue between delegates, speakers, technology companies and sponsors.
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.