The MM&M Virtual Summit.
A virtual event with real results.

View these sessions on demand

What's Keeping Product Directors Up at Night?
Christine R. Coyne, Senior Director, Endocrinology, Endo Pharmaceuticals, will share strategies for successfully managing a brand (and getting some sleep to boot), offering plenty of practical tips for agency and vendor partners along the way.

We've Got Your Social Media Guidelines Right Here
sponsored by The Oncologist
Still waiting for the FDA guidelines on digital marketing? Then you're losing ground. Shwen Gwee, Lead, Digital Strategy and Social Media Marketing, Vertex Pharmaceuticals, and Marc Monseau Director of corporate communication and social media, Johnson & Johnson, will discuss what you can, and should, be doing in social media, and who's doing it best.

10 Trends Shaping Your Career
Joe Shields, Director, Worldwide Innovation, Pfizer, will explore the forces acting on pharma, the resulting challenges and opportunities facing this industry in transition, how it affects you, and where you can inject a little innovation along the way.

Patients and Understanding
sponsored by Rosetta Wishbone
How can pharma learn from patient communities, better understand the patient journey, become involved in the conversation and help bridge the gaps in the patient healthcare experience? Jack Barrette, CEO, WEGO Health, will moderate a discussion between a leading health activist, Jenna Visscher, Founder, TheFeedingEdge.com; and a pharma marketer, Brent Rose, Senior Manager of Customer Marketing at Daiichi Sankyo.

SPONSORED DEEP DIVE
From Virtual to Reality
Ben Chodor, SVP Streaming and Virtual Events, Intercall, will demonstrate how to inject innovation and increase ROI by building a virtual environment for hosting a variety of internal and external events, such as sales meetings, training sessions, corporate communications, client-agency presentations, physician symposia, market research, recruitment, RFP's and pitches.

Listen, Learn, Solve: Delivering Value through a Customer-Centric Selling Model
The old sales force model is past its sell-by date and communicating with healthcare professionals requires a combination of fresh thinking, new technology and a multichannel approach. Denise Shiffman, Senior Director, Digital Marketing and Media, GlaxoSmithKline, will share how GSK company is changing its commercial approach and its sales model.