Virtual

15 years later, a blind man sees his wedding, thanks to VR

15 years later, a blind man sees his wedding, thanks to VR

By

To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook Live this weekend.

Regeneron uses VR to humanize retinal disease

Regeneron uses VR to humanize retinal disease

By

The drugmaker saw a gap in patient-physician conversation about retinal disease.

Diane Jooris, OnComfort

Diane Jooris, OnComfort

Diane Jooris is co-founder and CEO of OnComfort.

Cigna partners with Microsoft HoloLens on biometric game

Cigna partners with Microsoft HoloLens on biometric game

By

The health insurer partnered with Microsoft to use VR and AR technology to gather biometric data.

3 health tech innovations experts say will revolutionalize healthcare

3 health tech innovations experts say will revolutionalize healthcare

By

As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

By

While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

Sharecare aims to drive behavior change with VR acquisition

Sharecare aims to drive behavior change with VR acquisition

By

With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.

Five things for pharma marketers to know: Thursday, September 29, 2016

Five things for pharma marketers to know: Thursday, September 29, 2016

By

Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

By

Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

Is virtual reality the ultimate emotive storytelling tool?

Is virtual reality the ultimate emotive storytelling tool?

By

Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

Join other industry leaders to gain insight on this new medical social phenomenon.