Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.
To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook Live this weekend.
The drugmaker saw a gap in patient-physician conversation about retinal disease.
Diane Jooris is co-founder and CEO of OnComfort.
The health insurer partnered with Microsoft to use VR and AR technology to gather biometric data.
As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.
While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.
With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.
Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump
Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.
Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.
Join other industry leaders to gain insight on this new medical social phenomenon.