Virtual

3 health tech innovations experts say will revolutionalize healthcare

3 health tech innovations experts say will revolutionalize healthcare

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As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

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While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

Sharecare aims to drive behavior change with VR acquisition

Sharecare aims to drive behavior change with VR acquisition

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With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.

Five things for pharma marketers to know: Thursday, September 29, 2016

Five things for pharma marketers to know: Thursday, September 29, 2016

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Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic's automated insulin pump

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

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Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

Is virtual reality the ultimate emotive storytelling tool?

Is virtual reality the ultimate emotive storytelling tool?

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Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

Join other industry leaders to gain insight on this new medical social phenomenon.

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