VNU rebrands as Nielsen Company

Share this article:
Information and media group VNU is changing its name to The Nielsen Company. Among the changes to come along with the rebranding effort will be the launch of a new corporate Web site and graphic identity, the company said. The rebranding will be rolled out progressively by all of Nielsen’s units during 2007. Nielsen owns PERQ/HCI, which reports on advertising expenditures and content in healthcare journals in the US. Nielsen’s Business Media unit is the parent of magazines Adweek, Brandweek, Mediaweek and numerous other publications. VNU was founded over 40 years ago through the merger of two Dutch publishing companies. The company was taken private in 2006 after six private equity firms acquired it in a leveraged buyout for $9.85 billion.
Share this article:
You must be a registered member of MMM to post a comment.


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.