Wadler to head MWW health offering

Share this article:
MWW Group named Ame Wadler EVP, chief management officer and global healthcare practice leader.

Wadler, who was previously chief strategic officer and global healthcare practice chair for Burson-Marsteller, is charged with leading the strategic direction of the agency, along with the global healthcare practice for MWW Group.

She will also assume responsibility for devising new thought leadership platforms for the agency and driving practice integration across all platforms.

Kempner said: “Ame will be leveraging that vast experience and expertise to expand our senior management team structure and scale the agency's operations and management framework for continued growth, both domestically and abroad.”

At Burson, Wadler is credited with overseeing the launches of Botox Cosmetic, Enbrel and the reintroduction of silicone gel breast implants to the US.

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.