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Warren Ross
Recent Articles
The pharma PR dilemma
February 15, 2010
Call it the law of unintended consequences or the perfect storm or a bad hair day or any other cliché you can think of, but as 2009 came to a close we once again faced a cluster of bad news for the pharma industry.
Warranties for healthcare?
December 16, 2009
American consumers are used to warranties. If you buy a TV set and it stops working within a specified time, you can ask for a replacement or to have it fixed.
Death of the public option
October 15, 2009
Mr. Ross, when you headed KPR Informedia, did you submit articles to medical journals that were ghostwritten?
Is pharma ready this time?
August 14, 2009
Pharma and biotech companies are competing to have enough vaccine on hand for the next swine flu (H1N1) outbreak. They missed the one last winter and spring, and their response has uniformly been: We'll be ready next time.
Latest FDA guidance may require copy testing
June 15, 2009
What the FDA euphemistically calls "guidances" are usually received by industry with something less than cheers. Despite the name, the guidances are often perceived as directives to be ignored at your peril.
The magic of IT
April 15, 2009
Again and again you see the statement that information technology will not only avoid medication errors but stop (or even reverse) the upward trend of healthcare costs.
The dilemma of the pens
February 16, 2009
As of the first of the year the Pharmaceutical Research and Manufacturers of America (PhRMA code) forbade the distribution of such goodies as pens or mugs with product logos.
Good job
January 15, 2009
I remember the pleasure I took in watching my children learn to climb stairs.
Notes from rehab
November 15, 2008
No, not that kind of rehab. On October 4 I had a stroke.
Pens and doughnuts
October 13, 2008
Disclosure: My father and mother were both physicians so I obviously have a pro-doctor bias.
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