Healthcare companies are partnering with social entrepreneurs to drive their own agendas on affordability and access while staying at the forefront of global initiatives
Incentives aren't the only reason orphan drugs are a success. More important are the lessons companies have learned about patients, social media and support.
Being decoded helps harness technology to bring out the best in people, attract talent and, ultimately, improve customer service, say authors of a new book
A rundown of the big trends in devices & diagnostics in 2014, based on research and analysis, and the growth opportunities they will provide
What it would be like to advertise treatment for earwax impaction, hypersalivation and gas during the big game.
Looking past all the noise, beleaguered portal offers pointed lessons to healthcare website developers
Looking beyond the plethora of fitness trackers on display at CES 2014, one can glean which consumer trends are likely to impact the future of pharma marketing—Are you ready for the Internet of Things?
For this romance between two unlikely partners to work, Pharma must let go of its idea of a traditional sales force.
A patient panel provides a prescription for pharma social media success
How pharma can integrate mobile & social in 2014