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What Health Communicators Can Learn From Honey Boo Boo

What Health Communicators Can Learn From Honey Boo Boo

Lessons can be learned from the reality TV shows currently dominating the nation's airwaves.

Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile

Some recommendations to help marketers put their best foot forward on smartphone and tablet screens

Five Lessons Theme Parks Have for Medical Convention Success

Five Lessons Theme Parks Have for Medical Convention Success

What does it take to turn your booth into a world-class educational and entertainment experience? Here are five proven principles that consistently bring the magic to the show floor.

Behavior problems... and solutions

Behavior problems... and solutions

"Behavior design" is beginning to make its way into pharma.

P&G's Huddle Technique

P&G's Huddle Technique

Want to give better creative feedback? Try P&G's uncommon-sense process.

How to Make Healthcare Innovation Work in the Real World—Merck's Partnership with PatientsLikeMe

How to Make Healthcare Innovation Work in the Real World—Merck's Partnership with PatientsLikeMe

A major partnership between Merck and PatientsLikeMe tests how a new kind of online evidence network could inform drug development using real-world health outcomes

Global Medical Advertising: Translation vs. Transcreation

Global Medical Advertising: Translation vs. Transcreation

What's "comfortable" in the US might be interpreted as "pain-free" In Finland. Why adapting medical messages into other languages takes precision

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"

Will Less Privacy Fuel the Next Big Shift in Healthcare Economics?

Will Less Privacy Fuel the Next Big Shift in Healthcare Economics?

Consumers tend to be more honest with their social postings than they are with their doctor or insurer. That may lead to a lot more insight for pharma

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

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