Some recommendations to help marketers put their best foot forward on smartphone and tablet screens
What does it take to turn your booth into a world-class educational and entertainment experience? Here are five proven principles that consistently bring the magic to the show floor.
"Behavior design" is beginning to make its way into pharma.
Want to give better creative feedback? Try P&G's uncommon-sense process.
A major partnership between Merck and PatientsLikeMe tests how a new kind of online evidence network could inform drug development using real-world health outcomes
What's "comfortable" in the US might be interpreted as "pain-free" In Finland. Why adapting medical messages into other languages takes precision
Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"
Consumers tend to be more honest with their social postings than they are with their doctor or insurer. That may lead to a lot more insight for pharma
A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement
How the torrent of news from these tech titans may change the near-term realities on the ground for pharma and medical device companies