Web Exclusives

Washington Insider: John Kamp

Washington Insider: John Kamp

The FDA must address its policies to accommodate the new medical and media environment

Back Talk: Eyes up, I'm talking to you!

Back Talk: Eyes up, I'm talking to you!

Your move? Lean in and make eye contact. Show that you care

Storytelling in a Multi-Channel Universe

Storytelling in a Multi-Channel Universe

"The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels."

FDA Draft Guidance on General Wellness Devices: A Primer

FDA Draft Guidance on General Wellness Devices: A Primer

A treatise on understanding the FDA's latest guidance of low-risk general wellness products.

Pharma Marketers: Adopt Principles of Sharing Economy to Catalyze New Growth

Pharma Marketers: Adopt Principles of Sharing Economy to Catalyze New Growth

How the adoption of principles from recent, successful start ups can be applied to pharma marketing.

Did the Super Bowl Halftime Show Jump the Shark?

Did the Super Bowl Halftime Show Jump the Shark?

Here are some important takeaways to take note of from this year's Super Bowl.

Demonstrating the Special Value in Specialty Therapeutics

Demonstrating the Special Value in Specialty Therapeutics

Washington Insider: POC Communications

Washington Insider: POC Communications

With POC on the march, the FDA will have to stretch its monitoring efforts to keep up

Viewpoint: Convey safety info the way patients want it

Viewpoint: Convey safety info the way patients want it

Safety information is knowledge. And, in the pursuit of public health, knowledge is power

In Focus: Making the case for biosimilars

In Focus: Making the case for biosimilars

Sandoz will need to put across the biosimilar concept to doctors as it challenges Neupogen and Teva's Granix

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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