With wearable technology, digital health has moved past content we can search, share and engage with to something far more personal—defining ourselves as the data that we track, analyze and share.
In the past for patients, the equation was simple: go to your doctor, receive a diagnosis, pick up a prescription, and adhere. Today, consumers face a very different reality.
This year, FDA has finally begun to offer some guidance to marketers about digital media. Here's what social patients say they want
Influential patients are reaching critical mass. What can't they do?
Though critically important, eSampling is best used as part of an integrated marketing strategy and sample distribution program.
The way in which consumers will perceive adaptive marketing is going to depend crucially on our motives.
The differences that can be made by meaningful use are ones that need some time to make themselves felt
Lessons can be learned from the reality TV shows currently dominating the nation's airwaves.
Some recommendations to help marketers put their best foot forward on smartphone and tablet screens
What does it take to turn your booth into a world-class educational and entertainment experience? Here are five proven principles that consistently bring the magic to the show floor.