Extending the Shelf Life of Your Brand's Content
Date: Wednesday, March 29, 2017
Time: 1:00 p.m. EST/10:00 a.m. PST
The landscape of life sciences marketing has dramatically changed in recent years, driven by the industry's increasing focus upon more specialized and advanced therapies, desire for personalization, and the pervasive growth of digital channels. While marketers have adapted to these changes with a plethora of innovations, one challenge remains relatively unaddressed: how to make content work harder and last longer. The need for on-demand access to content, combined with the medical/ legal/regulatory labyrinth inherent to the industry, points to the need for an intelligent, technology-enabled repository to host, engineer, and distribute brand assets.
Recognizing that brands are now publishers (rather than simply purchasers) of content, it is essential that marketers successfully integrate and personalize assets in a destination property that all campaigns can drive to, while also performing campaign-wide analytics and optimization. Becoming nimble in the maintenance and portability of content can potentially be translated into a market advantage for brands, while delivering a stronger return on their significant investment in promotional, educational, and clinical assets.
This webinar will explore how the application of technology can organize, facilitate, and enhance a brand's digital content investment. We will examine how emerging technologies can further leverage the value, relevance, and utility of content to make these assets work harder and longer.