How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

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Date: Thursday, March 26
Time: 1:00 PM ET / 10:00 AM PT

Over 50% of pharma marketers are using social media and 63% plan to increase their use of this tactic to reach doctors this year. But what do doctors really do on a doctors' only social network? Why do they find it valuable to spend their time there when they are some of the busiest professionals we know? 

Join Osnat Benshoshan, Senior Vice President of Marketing and Strategy at Sermo, the leading social network for doctors in the US, for a compelling look inside the virtual doctor's lounge and for an introduction to the disruptive phenomenon of medical crowdsourcing.

Physicians are starting to realize the power of being connected to one another.  When doctors share and comment in a secure online environment, they pool their collective knowledge and offer unprecedented access to information, unbounded by restrictions of time and geography.

Join other industry leaders to gain insight on this new medical social phenomenon.


Osnat Benshoshan, Senior Vice President, Marketing and Strategy, Sermo 

Osnat joined SERMO in 2014 as the VP of Marketing responsible for company wide commercial and corporate strategic communications. Prior to joining the company, Osnat founded a strategic marketing consultancy where she re-launched biotech and healthcare brands and companies and helped change the organizations' business trajectories. Osnat also brings a decade of pharmaceutical brand management and award winning marketing experience having worked at both Amgen, and Bristol Myers Squibb. Prior to that she also held both PR and market research consulting positions in the healthcare and biotech field. Osnat graduated with a degree in Pharmacy from the University of Montreal.

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