In It To Win It: How to Land an MM&M Award

In It To Win It: How to Land an MM&M Award
In It To Win It: How to Land an MM&M Award
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Date: Tuesday, March 24
Time: 1:00 PM EST / 10:00 AM PST

In this 45-minute webcast, previous judges and MM&M Award winners John Hosier, Executive Director, Commercial Operations at Eisai and Stephen Neale, Senior Vice President, Executive Creative Director at AblesonTaylor will analyze entries that got their attention in 2014 - and those that didn't - while sharing tips to help you make your own submission stand out from the crowd.

This webcast will review the basics: what to include in the entry, writing Dos and Don'ts from the pros, and a rundown of what's changed in the 2015 Awards program. 

Speakers:  



John Hosier, Executive Director, Commercial Operations, Eisai (live judge 2014)

John Hosier is Executive Director, Commercial Operations at Eisai Inc. With 20 years industry experience, previous positions at large and mid-sized pharmaceutical companies have included overseeing sales, marketing, and account management; as well as, state and federal policy, product pricing/contracting, and channel strategy during which time he designed and implemented various tactics to address adherence and compliance for multiple pharmaceutical products. 

Mr. Hosier also serves as advisor and industry expert to GLG, Guidepoint Global, and Intota on topics such as: marketing, commercial operations, and the changing pharmaceutical landscape. In addition to participation in numerous leadership exchanges and round tables on adherence and compliance for MM&M and Hay Market Media, Mr. Hosier has served as a MM&M Award judge across award categories-- from Channel and Individual Tactics to Large Agency of the Year. 



Stephen Neale, Senior Vice President, Executive Creative Director, AbelsonTaylor (online judge, 2014; live judge 2012)

When it comes to developing a great creative campaign, Stephen Neale's philosophy is simple – make a human connection. Neale is the Executive Creative Director (ECD) for the largest, independent healthcare advertising agency in the world.

He joined AbelsonTaylor in 1988 as a young designer seeking to make a difference in healthcare advertising. Five years later, he did just that with the launch of the Hytrin Balloon Ad in 1993. The ad campaign changed the face of medical advertising, lifting creativity out of its sameness and connecting with physicians. Recently inducted into the Medical Advertising Hall of Fame (January 2015), the Hytrin Balloon Ad is one of the most memorable in the industry.

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