Sales Enablement for MedTech: A Better Way to Engage HCPs

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Date: Thursday, February 18
Time:1:00 PM EST / 10:00 AM PST

The unique aspects of MedTech, from sales structure to the pace of product innovation, demand unique tools to facilitate the selling process. Then again, companies in this space, like their peers throughout the healthcare industry, face a much more cost-conscious customer, typically hospitals, and so commercial tools must be able to show how a device or diagnostic can favorably impact a facility's quality metrics and patient satisfaction. Against this backdrop, sales enablement has become one of the most critical arenas for success for modern MedTech organizations, and has fundamentally redefined the way sales and marketing teams do their jobs. Join this webcast to see how a solid sales enablement strategy that is combined with the right technology can help your sales teams engage with providers more effectively.

Do your sales reps waste hours preparing presentations? Are they constantly trying to pitch a complex solution in a very short amount of time? Are you flying blind as to which collateral works best with your providers? If you answered yes to any of these questions, this webinar is for you.

Register today to see how you can:
● Find and deliver compliant, up-to-date content through a modern, intuitive interface
● Engage providers in a more meaningful way with personalized content
● Uncover what content resonates best with customers, and time follow-ups appropriately
● Hear first-hand how Insightra Medical leverages sales enablement technology to their success



Speakers:  


Dena Nejad
, Director of Product Marketing, Showpad

Meet Dena Nejad, Director of Product Marketing at Showpad, an Engineer turned Marketer. As a Product Marketer, Dena is obsessed with the customer and what drives them to a decision. She has successfully launched several products throughout her career both within large multi-national corporations like P&G, Bosch, and now Showpad. Dena has experience as a B2B and B2C marketer catering to multiple industries and buyer personas ensuring the right message is delivered to the right audience. 




Steve Bell
, President & CMO, Insightra Medical

Meet Steve Bell, President & Chief Marketing Officer at Insightra Medical. With over 20 years experience in the medical device arena, his career spans many specialties including general surgery, laparoscopy, cardiac surgery, cardiology, gynecology, urology and thoracic surgery. Mr Bell spent a long part of his career within Johnson & Johnson holding roles in sales, marketing, general management and project management in European and global product launch roles. His previous role was in Orqis Medical as VP International. He acts as a strategic advisory consultant to several major medical device companies. Mr Bell also sits on the board of Woman Health Technology Italia s.r.l., an Italian university-based incubator for medical device technologies.





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