Wake up! It's Q2! 12 HCP marketing ideas you can still implement in 2016
Date: Thursday, April 7
Time:1:00 PM EST / 10:00 AM PST
Have you looked at your calendar? It's Q2 2016. When was the last time you introduced an eye-opening idea to support your brand? How can you shape cross-channel marketing programs so the impact is exponential?
Don't fret! DMD is about to reward your ambition by sharing 12 cross-channel innovations in email that force you to think across marketing silos for the greater good.
If you think you've got 2016 sewn up, go to lunch. If you need an innovation infusion to set you up for your next campaign, watch this webcast on-demand now.
Roger Korman, PhD, President, DMD
A healthcare data and analytics expert with more than 35 years of industry experience, Dr. Korman developed international businesses for 25 years for IMS Health, the world leader in health information services. While head of product development in IMS America, he built the first physician-level prescription database. In developing prescription databases in Canada, Latin America, the United Kingdom, and Ireland, he became a leading expert in legal and professional issues concerning physician privacy. Additionally, when he was president of IMS Canada, his business unit was recognized five times as one of the nation's top corporations.
Dr. Korman entered the digital marketing sector 12 years ago at its nascent stage and has become the leading authority on leveraging the email channel in healthcare communication and promotion. In addition to presenting at major industry conferences on the email marketing evolution in healthcare, Dr. Korman leads workshops on email best practices for pharmaceutical companies and their creative agencies.
As DMD's president, Dr. Korman led the company in building its data sourcing and authentication process. As a result, DMD maintains the first and only U.S. physician database successfully audited by BPA Worldwide, a trusted resource for compliance and assurance services. With its verified database and robust data analytics garnered from more than 25,000 email campaigns, DMD is now the largest provider of healthcare professional email services in the industry.