WebMD tackles childhood obesity with new websites

Share this article:
WebMD tackles childhood obesity with new websites
WebMD tackles childhood obesity with new websites
WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

The sites – Fit Junior, for ages 2-7, Fit Kids, for ages 8-12, and Fit Teens, for ages 13-19, along with a site for parents called Raising Fit Kids – are WebMD's first for kids, and come as part of an educational partnership with Sanford Health, a top non-profit rural healthcare provider and a leader in children's medical research. The sites will offer personalized resources and support to help promote and maintain a healthy lifestyle for kids based on “the four factors of healthy living: food, mood, recharge and move.”
On the professional side, Medscape will offer resources aimed at helping physicians combat childhood obesity among their patients.

The publisher doesn't yet have advertisers lined up for the sites but is in talks with “several large corporate sponsors,” a spokesperson said.
“We are committed to improving the health of children and their families across all health and wellness issues and we can't think of anything more important than the prevention of childhood obesity,” said CEO Wayne Gattinella.

According to Centers for Disease Control data, childhood obesity now affects 17% of children and adolescents in the US – triple the rate from just a generation ago – and one in seven preschool-aged low-income kids.
Share this article:

Email Newsletters

More in News

House bill would speed approval once EU OKs same product

House bill would speed approval once EU OKs ...

The Speeding Access to Already Approved Pharmaceuticals Act of 2014 would require FDA to expedite the review of pharmaceuticals that are already approved by the European Union

Rep access continues to shrink

Rep access continues to shrink

Sales reps are experiencing even more limited physician access, according to a report by Chicago consultancy ZS Associates.

Allergan touts reorg, plans to lay off 13% of workforce

Allergan touts reorg, plans to lay off 13% ...

Allergan's second-quarter earnings, and a new round of cuts, are now part of the Botox maker's record as it seeks to remain independent.