Wego brings on ex-Sanofi digital lead

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Wego Health has brought on Todd Kolm as its SVP, strategy and insights.

Kolm hails from Sanofi, where he was responsible for developing the drugmaker's multichannel and social media strategy as VP and head of global strategy. In his new role, Kolm will focus primarily on Wego's patient insight platform, Truvio, the company said in a statement.

Jack Barrette, CEO of Wego Health, said of the new hire: “Todd has been a catalyst of change within the pharmaceutical industry for the past five years—forcing eyes to open and focus on the increasing power of the patient influencer. We're excited to welcome his world view, his patient-centric passion, and his deep industry knowledge to our company.”

Before his time at Sanofi, Kolm worked at Pfizer, where he oversaw emerging channel strategy.

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