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 Weight-Loss

Analysts on Qsymia: show me the payers

April 17, 2013

Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board.
 

Hyperbolic OTC obesity drug ads backfire

March 20, 2013

When it comes to OTC weight-loss products, deceptive advertising produces diminishing returns, a study has found.
 

Vivus launches Qsymia weight-loss app

March 13, 2013

The drug maker is promoting the no-fee, all-access app to healthcare professionals as part of its Qsymia pitch.
 

Orexigen rethinks clinical trial recruitment

January 24, 2013

Orexigen slashed its clinical trial recruitment period by 14 months using marketing tactics associated with retail.
 

Weight-loss category enters 2013 light on results

December 05, 2012

The category that saw its first FDA-approved drug in 13 years is still waiting to take off.
 

Company news: Burson-Marsteller, Corcept and Orexigen

August 07, 2012

PR firm Burson-Marsteller launched a new healthcare subsidiary, Orexigen's net loss widened in Q2, and Corcept closed out its first full quarter with orphan treatment Korlym.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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