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 Wellness

Merck's Heller on how to get more women into the C-suite

May 14, 2013

Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business.
 

Studies show cheaper drugs don't add up to greater use

May 09, 2013

Two studies released show that the story behind lower consumer healthspend isn't about generics improving health.
 

WebMD on the hunt for new business

May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
 

After rough '12, PHCG looks to inject more life into business

April 25, 2013

An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.
 

WebMD digs deeper into the everyday

March 21, 2013

A deal with QualcommLife aims to fuse WebMD content with a suite of disease state management tools.
 

AMARC Angst: Has FDA put pharma Facebook "Likes" in the crosshairs?

Peter Pitts March 08, 2013

What the agency writes in a recent warning letter to a dietary supplement firm is instructive with regard to "Liking" off-label posts.
 

Bayer lands Airborne marketer Schiff in $1.2B buy

November 01, 2012

Bayer HealthCare inked a deal to swallow vitamin and supplement company Schiff Nutrition International, in a transaction valued at about $1.2 billion.
 

WebMD tackles childhood obesity with new websites

August 17, 2011

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.
 

Lilly refreshes patient ed portal, launching YouTube channel

June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
 

Everyday Health moves aggressively into mobile apps

March 15, 2011

Everyday Health is going big on mobile, with 23 apps in six verticals, seeking advantage against its older competitor WebMD.
 

Crestor dons chef's hat with online cooking show series

March 09, 2011

AstraZeneca is sponsoring an online cooking show series as part of its Crestor efforts.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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