West Virginia eases drug ad-spend reporting rules

Share this article:
West Virginia's Pharmaceutical Cost Management Council has approved a watered-down version of rules requiring companies to report Rx drug advertising and marketing costs.

Facing concerns that they risked going further than authorized by the state Pharmaceutical Availability and Affordability Act of 2004, council members took out many of the proposed disclosures, according to The Charleston Gazette. One of the items deleted was a spending disclosure requirement for drug company sales representatives.

Attorneys for PhRMA had said the council did not have authority to require such disclosures and acting state pharmaceutical advocate Shana Phares said she reluctantly agreed with that assessment, noting the law allows the council to “explore” licensing and regulation of sales reps, but that the financial disclosure section is specifically limited to costs of ads and doesn't cover physician marketing.

As drafted, the regulation calls on companies to provide a list of all drugs advertised to West Virginia consumers in the previous year, along with the total expenditure for the advertising. Disclosures for the 2006 calendar year would be due next April.

Share this article:
close

Next Article in News

Email Newsletters

More in News

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.