The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.
The Japan-based drugmaker recast its global organization in hopes of ensuring that emerging molecules make a smoother transition to market.
Drugmakers, experts discuss strategies to cope with costly new drugs.
With an eye on the bottom line, hospitals and their marketing firms traditionally haven't spent much time on school campuses.
When Monique Levy, one of the most-level-headed analysts in the pharma industry, calls attention to a mysterious phenomenon, you listen.
Why healthcare brands need to start speaking in video, and how they can do it