Where docs get info: Other docs

Share this article:
Most doctors (74% of 2,982 respondents) rated colleagues as their most important source of new medical developments, followed by CME meeting attendance (71%) and medical journals (69%), a study shows.
Colleagues, journals and CME meetings—in that order—also scored the highest in reach (i.e., how often respondents said they had been exposed) among the 40 information sources included in Kantar Media's Sources and Interactions 2011 study, conducted in the first and second quarters.
Eliciting lower scores, dinner meetings rated a 75% on the reach scale. Pharma reps didn't make the list of top sources.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.