Wolters Kluwer broadens the focus of Nursing Advisor

Share this article:
Wolters Kluwer broadens the focus of Nursing Advisor
Wolters Kluwer broadens the focus of Nursing Advisor

Although growing demand for nurses, nurse practitioners and physician assistants has been a common theme surrounding changes brought on by the Affordable Care Act, publisher Wolters Kluwer Health sees those professionals as part of a wider landscape. The proof: renaming Lippincott's Nursing Advisor the Lippincott Advisor.

The company noted in a statement that while better usability comes with the new name, the brand shift is about more than a shorter title. Instead, it reflects  a “growing use beyond nursing.”

“We are already seeing other clinicians and non-clinical departments within hospitals use the product, including diagnostics labs, health information management departments, transcriptionists and billing centers,” Chief Nurse of Professional Education Judith McCann said in a statement. She added that market research and user requests will continue to guide content.

Upgrades include a customizable component which allows users to add their organization's name and logo to the Lippincott Advisor, as well as the ability to create a customized landing page. The new software—which is iPad and Android compatible—includes the ability to search from any screen and a new alphabetical index.

This focus on adapting to a new medical dynamic is not limited to the Lippincott Advisor. The publisher noted that it implemented a similar shift in January when it decided to market Lippincott Procedures to nursing and non-nursing professionals. Procedures was originally created just for nurses.

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"