Wolters Kluwer new integration tool

Share this article:

A new service from Wolters Kluwer Health integrates several of the marketing research firm's data points into a single source, offering financial analysts and brand managers a new forecasting capability. 
The product, inThought, was developed in order to streamline forecasting capabilities for drugmakers, to help them understand where developmental drugs, medical devices and therapies are positioned in the market, and what sort of splash they could make in the future.


"With research headcounts down, there's a fundamental shift in the way analysts and pharma customers want their research delivered," said Ben Weintraub, director of research, in a statement. "Rather than simply striving to offer more data faster, our approach sifts through the clutter to synthesize what is truly important."


Clients can use the tool for monitoring global drug developments, and tap into forecasts of approval models for over 300 drugs in development.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?