"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
The executive director of oncology marketing is fascinated by the resilience of the human body.
Healthcare marketing has a head start in grooming women leaders. But it's by no means a fait accompli.
For Mother's Day, the agency gives job-hunters a way to proudly display maternity leave as a full-time job.
Under Duato, the leadership team for Johnson & Johnson's pharma group includes six women. "We don't just talk about it," he says.
For the second year, MM&M is honoring 16 of the most-senior women in the healthcare industry.
Tamanna Bembenek is VP of global marketing for diagnostics imaging for Philips.
Susan Flinn Cobian is EVP and managing director of HYC Health.
Hilary Gentile is EVP and chief strategy officer of North America for McCann Health.
Lorna Weir is founding partner of Elevate Healthcare Marketing.
Lynn O'Connor Vos is CEO of ghg | greyhealthgroup.
Alexandra von Plato is group president of North America communications and media for Publicis Health.
Darlene Dobry is managing partner at Ogilvy CommonHealth Worldwide.
Margaret Long is VP of business communications and stakeholder engagement for Astellas Pharma.
Shilpa Shah-Mehta is executive director of oncology marketing for Novartis.
Donna Murphy is global CEO of Havas Health & You.
Quita Highsmith is head of alliance and advocacy relations for Genentech.
Denise Henry is managing director of HealthWork.
Laura Schoen is president of global healthcare and chair of Latin America for Weber Shandwick.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.
A bout with Lyme disease led Yee to found a company that helps patients measure and track their breathing patterns.
MM&M last year named its inaugural class of 16 Femmes and 20 Women to Watch. Who should be considered for this year's list of breakthough women?
Think back on your career. Did you take the "riskier" assignments?
I was successful because I learned how business gets done, and that often meant learning to act like one of the guys.
A new report analyzing gender parity in advertising found that men tend to endorse other men at higher rates than women. Execs share their insights about the issue.
Here's everything you missed or may want to revisit from MM&M's inaugural Hall of Femme event in June.
A story about a boss giving away a woman's bonus to a man based on his breadwinning status resonated with Hall of Femme attendees.
The reaction from social media was swift and brutal, with figures from all levels of the advertising industry blasting Roberts for his comments.
Were we trying to celebrate these women for having made hard-won progress in gender parity while also perpetuating a stereotype about them?
Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.