Women's Health

Pfizer brings humor to menopause marketing

Pfizer brings humor to menopause marketing

The new approach shows "The Talk" has a sequel.

Merck rolls out new Keytruda data in hard-to-treat group

Merck rolls out new Keytruda data in hard-to-treat group

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The drugmaker shared early-trial results for its PD-1 among hard-to-tread triple-negative breast cancer patients and announced an effort to see if the drug can help patients overcome treatment resistance.

Five things for pharma marketers to know: Wednesday, December 3

Five things for pharma marketers to know: Wednesday, December 3

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An Italian court backs the anti-trust's stand that Novartis and Roche colluded in Lucentis marketing; AstraZeneca is the test case for the court's new interpretation of pay-for-delay; early-stage results prompt Biogen Idec to take its experimental Alzheimer's treatment to Phase-III.

Insurer's maternity app rewards healthy behaviors

Insurer's maternity app rewards healthy behaviors

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United Healthcare's Baby Blocks app seeks to become all-in-one hub for expectant moms and their babies.

Coalition urges gender-specific heart research

Coalition urges gender-specific heart research

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The industry-supported group WomenHeart launched a heart failure awareness campaign Wednesday, as well as a push for gender-specific research.

Pfizer gets palbo review date

Pfizer gets palbo review date

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The FDA will vote for or against the breast cancer drug by April 13, 2015.

Teva narrows focus, trims R&D

Teva narrows focus, trims R&D

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The drugmaker is poised to cut 14 pipeline projects loose.

White House proposes Hobby Lobby alternative

A proposal by the Obama administration Friday seeks to keep contraception accessible and coverage approval at arm's length for employees of religious non-profits.

FDA tackles women's sexual health

The regulator and patients will chat for two days in October.

J&J pulls morcellator from market

The company is calling the move a withdrawal, as opposed to a recall.

Avastin pockets another Priority Review label

It's the second for this cancer drug in two weeks.

NIH: HPV test beats Pap for cancer assessment

HPV testing provides an edge over Pap screenings when it comes to detecting cervical cancer risk.

ACP says no need for pelvic exams

The American College of Physicians says most women do not need an annual pelvic exam. The American College of Obstetrics and Gynecologists disagrees.

Panel votes against AZ's olaparib

Panel votes against AZ's olaparib

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An FDA advisory panel voted 11-2 against an accelerated approval for AstraZeneca's experimental PARP inihibitor. The panel recommends getting more data before giving the drug the all-clear.

Campaigners want FDA to focus on women's sexual health

Campaigners want FDA to focus on women's sexual health

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A coalition of organizations, including pharmaceutical company Sprout, kicked off a campaign urging the FDA to pay as much attention to women's sexual dysfunction needs as it does to men's.

KV rebrands, becomes Lumara Health

KV rebrands, becomes Lumara Health

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The post-Chapter 11 pharmaceutical company unveiled its new name Thursday.

Bayer encourages daily calcium with a side of defiance

Its "Beauty is Bone Deep" campaign looks at beauty from the inside.

Lilly's CDK 4/6 inhibitor a cancer contender

Lilly's CDK 4/6 inhibitor a cancer contender

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Analysts say the Indianapolis, IN, drugmaker's Phase-I results show CDK 4/6 inhibitors will have a role in breast cancer treatment and that Pfizer's palbociclib will not clear the field.

Pfizer palbociclib news divides investors

Pfizer palbociclib news divides investors

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Sunday's data readout has divided the Street between the enthusiastic and the disappointed. The key reason: progression-free survival gains were not as high as anticipated.

FDA wants parents to back off fetus selfies

The regulator says at-home ultrasounds and heart monitoring systems are a bad idea.

Study shows HPV vax impact

Queensland, Australia, researchers find the risk of high-grade cervical abnormalities fell 46% among women who had received all three doses of the HPV vaccine.

FDA ends Teva Plan B OTC dominance

The regulator is allowing generic makers room on the OTC contraceptive shelf.

Advil hearts menstrual cramps

Advil hearts menstrual cramps

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Pfizer's consumer website for Advil in South Korea offers a strange appeal to women who experience menstrual pain.

Merck sends HPV vax to FDA

Merck sends HPV vax to FDA

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The drugmaker's new vaccine has more brawn, but vaccination rates among boys and girls remain low.

Panel urges increased HPV vaccination rates

Hitting a vaccination rate of 80% of girls would mean 53,000 fewer cases of cervical cancer.

Merck may be near NuvaRing settlement

The drugmaker may be able to settle around 3,800 cases for $100 million.

Birth control football remains in play

The White House has until Friday to issue a response to a Supreme Court injunction that temporarily eased birth-control coverage requirements.

Viagra population could double

A Penn State researcher thinks it can help women with menstrual cramps.

Analyst: Don't underestimate AbbVie

Analyst: Don't underestimate AbbVie

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Goldman Sachs's Jami Rubin says AbbVie's pipeline assets make it a stealth competitor.

Pediatricians want greater condom access

The AAP says greater access and education are critical in curbing STIs.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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