Revolutionizing Tech in Pharma Marketing

Thursday, April 13 2017 The Hub Commerce Square 2001 Market St Philadelphia Philadelphia PA 19103

About FutureTech Pharma

No one can refute the facts- technology is revolutionizing healthcare, enabling more connectivity, stretching the limits of going beyond the pill, and helping us achieve a 360-degree approach to care. As a risk adverse industry, pharma has never fully immersed themselves in technology. Instead, we are more comfortable just dipping our toes in the water. But it's time for pharma to take a deep dive.

Meet us at FutureTech Pharma where we dive right in and discuss marketing tech that allows you to track, measure, and optimize your campaigns. Join fellow pharma marketers as we explore marketing tech's disruptive potential, and cover everything from all-inclusive marketing suites to making personalization a priority in your campaigns.

Special Offers

For Agency Marketers:

BYOP (Bring Your Own Pharma)
Purchase your ticket & bring a Pharma colleague FREE
Contact us for more details about our offer.


For Pharma Brand Marketers:

PharmaPasses
We have a limited number of complimentary tickets available for this event. 
Contact us for more details about our offer.

Agenda

8:30 AM - 9:00 AM

Registration & Networking Breakfast

9:05 AM - 9:30 AM

The Scoop on AI

  • Keynote

Artificial Intelligence (AI) has the potential to transform the way pharma marketers interact with patients and the HCP community. From SEO optimization, to product recommendations, and more recently chatbots-the possibilities are exciting! Join us for the latest scoop on AI as we discuss practical applications in pharma marketing and its role in transforming the customer experience.

9:05 AM - 9:30 AM

Tech Support…For Your Data

  • Tech Insider Keynote

In this session, our Tech Insider shares their industry expertise and discusses key strategies that can help you optimize your data. Learn how pharma can leverage innovative technologies to build the infrastructure needed to support data science, predictive analytics, and smarter decision making.

10:00 AM - 10:10 AM

Rapid Fire Session

  • Session

Innovative examples of pharma implementing and integrating marketing tech into campaigns. Discover ways to successfully adopt and integrate solutions that streamline your marketing processes- 10 minutes at a time!

10:10 AM - 10:35 AM

Platforms at Play

  • Networking Break

Make the most of your networking time and browse the Platforms at Play area for a hands-on experience and access to the latest marketing technologies. Meet up with marketing tech innovators in healthcare and get the scoop on emerging trends in our industry as the worlds of marketing and technology converge.

10:35 AM - 11:00 AM

When Worlds Collide, The Convergence of Multichannel and Retargeting

  • Case Study

In this session we look at the growing multi-channel landscape and explore the latest technologies in this space converging with re-targeting efforts and empowering pharma marketers to deliver performance packed campaigns.

11:00 AM - 11:25 AM

Automation with a Click and a Campaign

  • Case Study

In this session we look at some of the latest innovations marketing automation has to offer. We will explore automation features that support pharma marketers throughout their campaigns, allowing for the agility that campaigns often require.

11:25 AM - 11:35 AM

Rapid Fire

  • Session

Innovative examples of pharma implementing and integrating marketing tech into campaigns. Discover ways to successfully adopt and integrate solutions that streamline your marketing processes- 10 minutes at a time!

11:35 AM - 12:00 PM

Platforms at Play

  • Networking Break

Make the most of your networking time and browse the Platforms at Play area for a hands-on experience and access to the latest marketing technologies. Meet up with marketing tech innovators in healthcare and get the scoop on emerging trends in our industry as the worlds of marketing and technology converge.

12:00 PM - 12:10 PM

Rapid Fire

  • Session

Innovative examples of pharma implementing and integrating marketing tech into campaigns. Discover ways to successfully adopt and integrate solutions that streamline your marketing processes- 10 minutes at a time!

12:10 PM - 12:40 PM

Unlocking Tech for Endless Possibilities

  • Closing Keynote

In this session we discuss the road to digital health and how technology can help us get there...faster! Learn how pharma can leverage the various innovations health tech provides the market, including wearables and the application of virtually reality. Learn how to leverage the data and critical insights these gadgets provide.

12:40 PM - 12:45 PM

Rapid Fire Showdown

  • Session Recap

After hearing about the innovative approaches and technologies your peers have presented, the audience will have a chance to vote on best ideas and the winner will be announced.

12:45 PM - 1:15 PM

Collective Insights Panel

  • Closing Panel

This closing panel invites the speakers of the day to connect for an insightful and well-rounded discussion to wrap up the days learning.

Details & Pricing


VENUE

The Hub Commerce
2001 Market Street
Philadelphia PA, 19103

DATE & TIME

APRIL 13, 2017
8:30AM - 1:15AM

TICKETS

EARLY REGISTRATION - $295
(Before March 9, 2017)

STANDARD REGISTRATION - $345

Silver

Contact Us

Click on any cover below to get the information from each event.

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.

  • HACKING HEALTHCARE

  • PERSONALIZING THE HEALTHCARE EXPERIENCE

  • THE CHANGING TIDE OF NONPERSONAL PROMOTION

  • SKILL SETS LIVE: ENHANCING MULTICHANNEL MARKETING

  • SKILL SETS LIVE: DIGITAL SALES ENABLEMENT 3.0

  • SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE

  • SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS

  • SKILL SETS LIVE: MULTI-SCREEN MARKETING

  • SKILL SETS LIVE: DIGITAL DISRUPTION FOR TODAY'S PHARMA MARKETER