David leads the strategic analytics division at Aptus Health, where he is responsible for designing, developing, and applying a diverse set of analytical approaches as well as implementing insights that drive improved results for our life sciences clients. In this role, he draws on his significant experience building and optimizing customer centric promotional plans based on individual customer profiles, behaviors, attitudes, responsiveness and propensity to engage in various channels and media.
David has decades of experience identifying effective and efficient promotional opportunities utilizing performance tracking, marketing mix models, primary and secondary research based predictive analytics, time series data analysis, segmentation, cluster analysis, discriminate analysis, and more.
Prior to Aptus Heath, David served as Director of Business Analytics at Boehringer Ingelheim, where he led a team of statisticians to support Marketing, Sales, and Managed Markets leadership to improve their business planning needs with analytical and statistical models and insights.
- Finding Propensity: A Smarter, More Efficient Way to Engage
David leads the strategic analytics division at Aptus Health, where he is responsible for designing, developing, and applying a diverse set of analytical approaches as well as implementing insights that ...
Sponsored by : Aptus Health
See examples of HCP and consumer engagement insights and understand the power of a Propensity Model to limit resources expended on lower priority audiences while uncovering high-potential segments that traditional methods often overlook.