A visionary with more than 20 years of experience in digital marketing, John is an expert in strategy and business intelligence, combining a powerful blend of high-level analytic methodologies with battle-tested strategic implementation. John’s focus is to unify the worlds of BI, IT and marketing into cohesive, measurable, result-driving initiatives. He is an authority in the development of multidimensional relational databases and management of closed-loop analytics, including consumer segmentation, statistical modeling and interactive reporting, and has been the architect behind many award-winning multichannel marketing campaigns.
Marc Iskowitz earned his BA in journalism from Rutgers University and has written for several news outlets. Publishing stints include a number of healthcare-related B2B magazines. While at ePharmaceuticals, he became the sole writer of the “ePharm5” daily newsletter, chronicling the early days of digital health through such stories as the sale of Medscape to WebMD. His writing work has also taken him to the health practice of PR agency Makovsky & Co., as well as to the communications office of Mount Sinai Hospital in New York City. Since joining the staff of Medical Marketing & Media (MM&M) first as a reporter, Marc has covered such beats as CME, healthcare ad agencies, marketing research, professional media, and DTC/HCP promotion. He has also moderated judging panels for the MM&M Awards and the PRWeek Awards. He became editor-in-chief of MM&M in 2014, after spending five years as features editor.
Hans Kaspersetz is the co-founder, chief operating officer and chief strategist of Arteric, a healthcare digital marketing agency built on a foundation of state-of-the-art software engineering. A lifelong software developer turned healthcare marketer, Hans builds and guides teams of world-class software developers that drive change in healthcare and other industries. Hans’s more than 20 years of experience and unique perspective on digital strategy, healthcare SEO, and developing digital assets that work everywhere, every time has contributed to blockbuster brand launches. An equally passionate teacher, Hans is an invited speaker at conferences on exploration, Web development and search engine optimization.
Dr. Steven Labkoff is a global medical leader with a track record of developing cutting edge strategies towards new healthcare delivery models. He has demonstrated success in the convergence of medicine, life sciences and policy across disparate organizations including government, non-government organizations (NGOs), health plans and academic institutions.
He currently Executive Director, Medical Affairs, Products, Pipeline & Strategy at Purdue Pharma. In that role he is leading Purdue’s Big Data initiative as well as business development efforts from a medical perspective. Prior to Purdue he was Vice President of Life Sciences at Intelligent Medical Objects.
David leads the strategic analytics division at Aptus Health, where he is responsible for designing, developing, and applying a diverse set of analytical approaches as well as implementing insights that drive improved results for our life sciences clients. In this role, he draws on his significant experience building and optimizing customer centric promotional plans based on individual customer profiles, behaviors, attitudes, responsiveness and propensity to engage in various channels and media.
David has decades of experience identifying effective and efficient promotional opportunities utilizing performance tracking, marketing mix models, primary and secondary research based predictive analytics, time series data analysis, segmentation, cluster analysis, discriminate analysis, and more.
Prior to Aptus Heath, David served as Director of Business Analytics at Boehringer Ingelheim, where he led a team of statisticians to support Marketing, Sales, and Managed Markets leadership to improve their business planning needs with analytical and statistical models and insights.
As Managing Director of Data Science for inVentiv Health Communications, Patrick partners with agency teams to build and implement unique offerings in the predictive analytics, strategic planning, and measurement space. Patrick’s experience building award-winning marketing platforms for some of the world’s most recognized companies and his diverse background in retail, e-commerce, travel, consumer, and healthcare allow him to bring diverse expertise and strategic guidance to business challenges. Prior to inVentiv Health Communications, Patrick developed digital platform strategies that defined effective ways to approach the digital consumer experience for companies such as Orbitz.com and Sears Holdings Online Services.
David currently leads Purdue’s Market Insights and Analytics group where he is responsible for leading in-line and new product forecasting, market research, competitive intelligence, and all commercial analytics functions. Prior to joining Purdue, he was a consultant at Easton Associates, an international consulting firm specializing in product and business strategy for companies in the life sciences industries. There David led opportunity assessments, due diligence analyses and go to market strategies for numerous novel pharmaceutical therapies, medical devices and diagnostic tests. David began his pharmaceutical career at Bristol Myers Squibb, where he was selected to participate in their management development program.
David holds a Bachelor of Arts in Psychology from Cornell University. In addition, he holds a Masters of Business Administration in Healthcare Finance and Strategy and a Masters of Public Health with honors both from Yale University.
As Director of Insights, Dave leads the Insights Business Unit in innovating data, analytics, and measurement solutions to ensure clients are well-equipped to make informed decisions. He and the Insights team ensure information is organized effectively, stored in an accessible format, and presented in an easily digestible design to drive strategic innovation and on-going success with our clients.
Aleks Sinayev is a data scientist at Via Transportation concentrating on machine learning, with a strong background in traditional and Bayesian statistical modeling and experimental design. He holds a PhD in Quantitative Psychology which informs his work.
The convergence of health, communications, and technology demands expertise in all three disciplines to succeed in today’s rapidly evolving market place. As a proven medical writer, brand marketer, and digital innovator, Spitz is uniquely positioned to help lead Sentient’s strategic practice. For the past 20 years he has developed omnichannel campaigns for top pharma and device brands, and spearheaded agency innovation, digital transformation, and emerging channels for diverse agencies from AOR to DAOR to PR.
As EVP, Global Innovation, Chris drives innovation within the media landscape working with clients and media partners to bring novel solutions to complex media challenges. He is responsible for understanding the implications of new and rapidly evolving technologies and their impact on the media landscape and data.