World Health

Five things for pharma marketers to know: Monday, July 24, 2017

Five things for pharma marketers to know: Monday, July 24, 2017

By

Samsung Bioepis launches Remicade biosimilar; WHO encourages uses of generic version of Sovaldi; nearly 20 million people with HIV on treatment

 How Chris Duffey does Cannes

How Chris Duffey does Cannes

By

Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.