Yahoo!, WebMD sign search and ad agreement

Share this article:

Online juggernauts in the consumer space, Yahoo! and WebMD announced today that they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.

Under the pact, Yahoo! will power search-based and image-heavy display to WebMD consumer advertising sites, which include WebMD health, MedicineNet, eMedicine Health and RxList. WebMD will also be able to show ads sold by its own sales force to visitors of its sites who later go to Yahoo! sites, the companies said.

“This strategic agreement dramatically extends WebMD's ability to uniquely reach health-involved consumers across the breadth of both WebMD and Yahoo! properties,” said WebMD president and CEO Wayne Gattinella, in a statement.

Todd Teresi, SVP of the Yahoo! Publisher Network, added, “This agreement ushers in a new era of collaboration and value creation for marketers seeking qualified audiences, consumers demanding relevant experiences and for our collective organizations as we look to build upon our unique strengths.”

Share this article:

Email Newsletters

More in News

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.