Yahoo!, WebMD sign search and ad agreement

Share this article:

Online juggernauts in the consumer space, Yahoo! and WebMD announced today that they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.

Under the pact, Yahoo! will power search-based and image-heavy display to WebMD consumer advertising sites, which include WebMD health, MedicineNet, eMedicine Health and RxList. WebMD will also be able to show ads sold by its own sales force to visitors of its sites who later go to Yahoo! sites, the companies said.

“This strategic agreement dramatically extends WebMD's ability to uniquely reach health-involved consumers across the breadth of both WebMD and Yahoo! properties,” said WebMD president and CEO Wayne Gattinella, in a statement.

Todd Teresi, SVP of the Yahoo! Publisher Network, added, “This agreement ushers in a new era of collaboration and value creation for marketers seeking qualified audiences, consumers demanding relevant experiences and for our collective organizations as we look to build upon our unique strengths.”

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

Five things for Pharma Marketers to know: Friday, August 29

Five things for Pharma Marketers to know: Friday, ...

Takeda closes out a good-news, bad-news kind of week, AstraZeneca adds a new clinical trial for its experimental PD-1, and researchers link a funeral to the Ebola outbreak.

Amgen sends PCSK9 to FDA

Amgen sends PCSK9 to FDA

Evolocumab holds the FDA's first filed biologics license application for the class.

Consultants expect M&A tempo to continue

Consultants expect M&A tempo to continue

PwC anticipates that divestitures will fuel late-2014 deals, but notes that the noise around early deals and the financials don't fully match up.