YouTube

Pharmas are cool with YouTube but fear Twitter

Matthew Arnold May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.

YouTube's Channels reboot gives pharmas pause

Matthew Arnold March 26, 2013

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.

BI, Pfizer find new way to reach COPD patients

Deborah Weinstein November 20, 2012

The drugmakers bring in a life coach to help COPD patients cope.

Consumers getting comfortable with social media as a health resource

Matthew Arnold April 17, 2012

Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.

Everyday Health puts YouTube on a diet

Deborah Weinstein April 03, 2012

A bottomless hunger for health video among consumers is behind Everyday Health's YouTube channel roll out, said the portal.

Industry group releases digital best practices

Matthew Arnold February 06, 2012

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.

EMD Serono brings back "Birds & Bees" infertility effort

Matthew Arnold July 27, 2011

EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

Lilly refreshes patient ed portal, launching YouTube channel

Matthew Arnold June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Sanofi-Aventis builds out diabetes social media presence

Matthew Arnold February 16, 2011

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.

Slideshows

Peter Frishauf, founder of Medscape, delivers his acceptance speech.

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner

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