Harte-Hanks promoted Mark Zacharias to managing director, direct marketing for the firm's Shawnee, KS, facility.
Zacharias has been with Harte-Hanks for 13 years.
Most recently, he served as director of operations for Harte-Hanks' Austin, TX, direct marketing facility.
Zacharias described his new role as an opportunity to “better manage dialogue—both inbound and outbound” to better connect with customers, he told MM&M.
Harte-Hanks' clients include Abbott/Ross, Lilly, AstraZeneca, Genentech, GlaxoSmithKline, Pfizer, King Pharmaceuticals, Novartis, Ortho McNeil, Shire and Teva Neuroscience.