In a move indicative of the shift toward digital promotion, Publicis Healthcare’s parent is buying Medical Broadcasting Company owner Digitas, Inc. for $1.3 billion.
Publicis cited projections that digital and interactive spending will account for 10% of global communications investments by 2010 as rationale for the acquisition.
In addition to Publicis Healthcare Communications Group, which includes Medicus, LifeBrands, Saatchi & Saatchi Healthcare, BrandPharm and Williams-Labadie, Paris-based Publicis holdings include MS&L, Leo Burnett, BBH, Fallon, Starcom Mediavest and Zenith Optimedia.
From the February 01, 2007 Issue of MM+M - Medical Marketing and Media
