FCB Health and Genentech
Lucentis Prefilled Syringe Demo Kit
Presented in a box that looks like a clinical journal, this demo kit lets retinal surgeons practice using the Lucentis Prefilled Syringe (ranibizumab) on a surgery-grade prosthetic eyeball. All judges really liked the concept and its professional execution. “This is a well thought out and clever use of the product,” one judge said. Sales beat forecasts and demand exceeded stock.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
