Ashley Cardarelli began her career working on media giant Condé Nast’s inaugural digital pharmaceutical team, where she helped launch the first custom Rx programs on Self, Glamour and Vogue’s websites.
From there, she joined the digital media startup Everyday Health as a client service manager, before moving to the strategic partnership team. Over the next six years, Cardarelli was instrumental in orchestrating a series of healthcare provider and direct-to-consumer advertising partnerships, as well as building the media company’s internal support team. During her tenure, Everyday Health grew from a fledgling startup to a publicly-traded company.
Next, along with a few colleagues from Everyday Health, she was hired to turn around the struggling media division at Sharecare, a health and wellness engagement platform started by WebMD founder Jeff Arnold. Cardarelli quickly got to work improving Sharecare’s virtual reality platform, successfully evangelizing immersive experiences with clients to the tune of $20 million in revenue. She also led the sponsorship development of a black-box branded integration, a diabetes segment on the Dr. Oz Show that featured Billy Gardell and Dolvett Quince, a trainer on The Biggest Loser.
“Ashley embodies qualities that can seem rare in our industry — integrity, impact and ingenuity. She drives her clients’ businesses forward and opens doors for colleagues,” said Stacey Hagenbush, a senior director of strategic partnerships at Sharecare. “She has truly been a key actor in the space encouraging consumer driven healthcare empowerment to yield stronger relationships across the healthcare system.”
From the May 01, 2020 Issue of MM+M - Medical Marketing and Media
