Currently the executive creative director in Grey Group’s health and wellness practice, Kates’ work spans a diverse range of therapeutic areas, including oncology, cardiovascular, multiple sclerosis, diabetes, neuroscience, allergy, vaccines, pain management and addiction.
Kates joined Grey in 2020; prior to that, he was executive creative director at Concentric and spent eight years working within the FCB Health network. At FCB, he launched more than a dozen brands and repositioned or significantly reshaped at least as many others. For example, Kates was one of the creative and strategic leads on the 2018 launch of Emgality, a preventative treatment for migraine in adults. As of mid-2019, Emgality was the CGRP class leader in sales.
Despite his relative youth, Kates has won multiple Cannes Lions and Clio Awards in both healthcare and non-healthcare categories. One of his Silver Lion–winning campaigns — “Battle in the Bone,” a print campaign for Bayer in the direct-to-professionals category — was also selected by Luerzers archive as the 2018 CGI image of the year. Kates’ work has also appeared numerous times in Ads of the World; “Diabetes Downfall,” a print ad for the DiaTribe Foundation that Kates worked on, was listed as a “Top Ad” on the platform for weeks.
“Jesse masterfully drives emotional depth, innovative storytelling, and exceptional craft in pharma creative – and that fits perfectly with the ‘famously effective’ work that Grey is committed to delivering for our health and wellness clients,” said Grey health and wellness practice lead Jason Kahner.