Currently the executive creative director in Grey Group’s health and wellness practice, Kates’ work spans a diverse range of therapeutic areas, including oncology, cardiovascular, multiple sclerosis, diabetes, neuroscience, allergy, vaccines, pain management and addiction.
Kates joined Grey in 2020; prior to that, he was executive creative director at Concentric and spent eight years working within the FCB Health network. At FCB, he launched more than a dozen brands and repositioned or significantly reshaped at least as many others. For example, Kates was one of the creative and strategic leads on the 2018 launch of Emgality, a preventative treatment for migraine in adults. As of mid-2019, Emgality was the CGRP class leader in sales.
Despite his relative youth, Kates has won multiple Cannes Lions and Clio Awards in both healthcare and non-healthcare categories. One of his Silver Lion–winning campaigns — “Battle in the Bone,” a print campaign for Bayer in the direct-to-professionals category — was also selected by Luerzers archive as the 2018 CGI image of the year. Kates’ work has also appeared numerous times in Ads of the World; “Diabetes Downfall,” a print ad for the DiaTribe Foundation that Kates worked on, was listed as a “Top Ad” on the platform for weeks.
“Jesse masterfully drives emotional depth, innovative storytelling, and exceptional craft in pharma creative – and that fits perfectly with the ‘famously effective’ work that Grey is committed to delivering for our health and wellness clients,” said Grey health and wellness practice lead Jason Kahner.
From the May 01, 2020 Issue of MM+M - Medical Marketing and Media
