Beerju Patel’s route to omnichannel marketing at the Janssen Pharmaceutical Companies of Johnson & Johnson is an unusual one. Successful stints at Ralph Lauren, Cision and Gold Leaf Gourmet demonstrated that he has a talent at spotting trends, launching products and making firsts happen. When he was hired by AstraZeneca in 2017, he brought those skills to pharma. Patel launched the first DTC patient event, leading the project from start to finish to grow AstraZeneca’s patient portfolio by more than three times. Aside from devising new approaches to marketing, Patel is a dad to two children.