Until 2020, Christina Stoddard’s career was focused on iconic brands — M&M’s, Snickers, Dunkin’ Donuts and others. Then the pandemic and her father’s diagnosis with Parkinson’s led Stoddard to explore healthcare marketing, where she felt she could have a more purposeful impact. She joined 21Grams as an SVP and was promoted to EVP within a year. Her strategic approach is grounded in data, including engaging with individual doctors and patients to create campaigns that inspire action. In her spare time, she loves “nerding out” on behavioral science, listening to the Hidden Brain podcast or rereading Daniel Kahneman’s Thinking, Fast and Slow.