As a broadcast journalist, Elissa Snook was drawn to opportunities to tell stories of both individuals and how larger communities are shaped by events. That interest in the power of stories to change the world led her to healthcare PR. At Boston Medical Center, she helped to focus media coverage on the opioid epidemic while as the director of communications for Massachusetts’ Department of Health and Human Services, she led external communications and media strategies for major pieces of legislation. At Weber Shandwick, Snook has a reputation for being relentless — and successful — in her pursuit of media coverage.