After stints at Digitas Health LifeBrands and Connect360, Julie Hurvitz Aliaga joined CMI Media Group in 2017 as director, social media. She rose to SVP, social media in 2020 and was promoted in February to her current role. Her rapid rise can be credited to her mastery of traditional and social media, her embrace of innovation and her ability to find and nurture talent. Aliaga has grown the social media practice from a team of four to more than 90 strategists. In addition to being able to lay claim to many social media firsts, she leads CMI Medical Group’s (HER)story ERG.