After stints at Saatchi & Saatchi and Lawrence & Company, Lauren Wetmore joined Create NYC in 2013, as the agency’s sixth employee. Eight years later, in July 2021, she would be promoted to president (the occasion fell on Wetmore’s 37th birthday). Accomplishments on her path to the top include spearheading the post-acquisition transition plan to Ashfield Health, developing a new AOR agency offering, and enhancing the agency culture (the agency can boast of its 95%+ employee retention rate). She volunteers with Opus for Person-to-Person, an organization that provides some 24,000 people in and near Darien, Connecticut, with food, clothing, emergency assistance and scholarship programs.